Persuasive Speaking using Munroe’s Sequence

When we are speaking in public, whether in front of a room of people, or even in a one-on-one conversation, we’d all like to think that we are having some impact on our listeners!

We might be trying to convince our work colleagues to go into the city fun run. We might be communicating our suitability for a job that we’ve applied for. We might be looking to convince our parents that it’s time to go into a nursing home.

We are often persuading, or being persuaded.

Wouldn’t it be useful to know how to do it well!

 

Alan Munroe developed one technique for persuasive speaking, that is known as Munroe’s Motivated Sequence. In short, his sequence is:-

1. Get the attention of the audience

2. Show that there is a significant need for the solution that you offer

3. Demonstrate that you can satisfy the need that you have identified

4. Visualise the situation when the need is solved, with the audience

5. Make the action clear, that the audience needs to take to utilise your solution.

 

Once you’ve completed Munroe’s Sequence, the audience can easily see how you can solve their problem.

That’s pretty persuasive!

 

 

 

parents to go into a nursing home. We might be

There are times, too, that what we are communicating is of great importance. We might be communicating in an interview in a hope to get a job.