Have you ever been to a presentation, and racked your brain to remember the three key points the presenter spoke about?

Have you struggled to turn their suggestions into actions that you could take after the presentation?

Have you heard an interesting phrase a presenter coined, but couldn’t remember it later?

As an audience member, if you experience this, I’d say “It’s not your fault!”

What if… Presenters made all these easy?

If you want to make a presentation memorable, spend the time to create Quotable Content – sound bites that the audience can easily detect, digest, and document – there and then – to record your words.

You know… famous quotes are famous… due largely to the fact that someone wrote them down. If no-one writes anything you say down, you are unlikely to become known for even the most genius of ideas!

Next time you are planning a presentation, see if you can come up with Quotable Content that will stick. Look at your main points, and develop:-

• pithy summaries of your key messages
• succinct names for each idea you wish to share
• clear actions your audience can apply

Imaging your audience taking notes using a mindmap – and make your quotable content fit!

Make it easy for your audience to detect, digest and document and tell them “write this down, it’s good!”… and you will stand half a chance, of them taking action on your message…

.. and you might just become famous, too.

When we are speaking in public, whether in front of a room of people, or even in a one-on-one conversation, we’d all like to think that we are having some impact on our listeners!

We might be trying to convince our work colleagues to go into the city fun run. We might be communicating our suitability for a job that we’ve applied for. We might be looking to convince our parents that it’s time to go into a nursing home.

We are often persuading, or being persuaded.

Wouldn’t it be useful to know how to do it well!

Alan Munroe developed one technique for persuasive speaking, that is known as Munroe’s Motivated Sequence. In short, his sequence is:-

1. Get the attention of the audience

2. Show that there is a significant need for the solution that you offer

3. Demonstrate that you can satisfy the need that you have identified

4. Visualise the situation when the need is solved, with the audience

5. Make the action clear, that the audience needs to take to utilise your solution.

Once you’ve completed Munroe’s Sequence, the audience can easily see how you can solve their problem.

That’s pretty persuasive!

parents to go into a nursing home. We might be

There are times, too, that what we are communicating is of great importance. We might be communicating in an interview in a hope to get a job.

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